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| Mountain View, CA 2002-present
| Cupertino, CA 2001-2002
Clients: frog design, Sun Microsystems, Rosetta Project, Internet Archive, Intuit, New Media Consortium
Broadband Group | San Francisco, CA 2000-2001
| New York, NY 1996-2000
User Experience Senior Manager
Creative Director, Software Group 1996-1997, Design Strategy Manager, ibm.com 1998-1999
Managed ibm.com User Experience group, an international interdisciplinary team of 19 designers, writers, information architects, strategists and developers in 3 countries.
Directed IBMs global presence on the WWW, across 72 countries in 16 languages.
Envisioned and executed company-wide redesign of ibm.com, driving implementation of a new One IBM Web design across 250k+ pages throughout all IBM business units, resulting in immediate 400% increase in sales.
Led worldwide interactive agency consolidation effort, reducing from >60 to 4 worldwide, interactive agency partners. Resulted in annual cost savings of US$4m+.
Conceived and developed Web presence for IBMs e-business brand advertising campaign, IBMs first integrated Web marketing effort.
Played active business development role supporting IBM Global Services Consulting in winning major e-business contracts with Global 50 companies (e.g., Presented Web strategy to Nissan executives in Tokyo).
Drove worldwide user experience vision for IBMs Web presence, building and directing global Web teams throughout Europe, Asia and South America.
Corp. Internet (iGuide, formerly Delphi Internet) | New York, NY 1995-1996
Senior Art Director
Led interactive design projects at iGuide, a pioneering Internet portal site; conceived and
executed designs for Political Pulse, Movies and InSites, one of the first comprehensive
searchable directories of the Web.
Provided design services including: Graphic, Brand Identity, Multimedia, Print, Packaging
Clients and Employers: National Broadcasting Company (NBC), Disney, John Wiley & Sons, SPY Magazine, Keithley and Associates, Network Imaging Systems, Stewart Design Firm
Seybold 2001, NYU Interactive Telecommunications Program (ITP) 2000, Creative Good
Experience Design 2000, IBM Ease of Use Conference 1999, Institute of Design-Chicago,
numerous IBM conferences and Apple workshops
Graphis International Brochure Design, Ad Age Net B2B Marketing, Business 2.0 Most Usable
Web Sites, The Peppers and Rogers Group Top 25 Website, Web Marketing Association 1st
place domestic and international, The Financial Times Best Web Site, Inter@ctive Weeks Top
500 e-commerce site third place, PC Week Best Practice e-commerce site, ZDNet Top Ten
e-commerce sites, Yahoo! Japan audience survey 1st place
Fast Company May 2000, Axis Design Magazine (Japan) December 1999, Revolution
Magazine October 2000, Tnbt.com September 2000, Byte Magazine March 1996
of California at Berkeley
Graduate Coursework in Wireless Web Development, 2001
Masters Degree, Interactive Telecommunications Program, Thesis Pending
B.F.A., Graphic Design (and Industrial Design), Minor: Creative Writing, 1992
High School Scholarship Program, Painting, Drawing, 1987-1988